Q. How has EuroChem’s strategy evolved since you became CEO? What are the priorities over the next five years?
Our initial strategy was rather simple use our cash flow to overhaul equipment and improve the efficiency of our production units. Phase two involved the expansion of our product range to provide us with added stability and resilience throughout the business cycle. This included the launch of granular urea and melamine units and marked the beginning of our path to potash. With encouraging progress at our two potash projects and following the successful integration of newly acquired assets, the time has come to look even further ahead. Accordingly our strategic horizon has grown from five to eight years. Over this period, we will continue working hard to further minimize our environmental footprint across our business. Our potash projects are the major catalysts of our next growth phase and we remain deeply aware of the importance of retaining and attracting key talent. We are driven by growth and it has positioned us to capture the next emerging opportunities in our industry.