TO ACHIEVE OUR VISION
We are proud of our track record of delivering value to our wide-ranging stakeholders. The implementation of a consistent strategy is at the heart of our ability to sustain this value generation, and we remain committed to our disciplined approach and corporate principles.
Click on the different sections of the diagram to find out more information.
To be a top five global fertilizer player, by production, size and profitability.
- To achieve this we are focusing on combining our organic growth potential with a disciplined approach to investment activity and leveraging our unique strategic advantages.
To make a significant contribution to driving progress in global agriculture.
Our mission is to help the world grow the food, feed, fibre, and fuel needed to sustain our growing population
We are focused on addressing the issues that matter:
- Population growth
- Available land
- Changing diets
- Soil fertility
- Alternative fuels
Our business is founded on four key values:
Capturing margin and control throughout the entire value chain.
Our access to lower-cost raw materials and our investment in production capacity and efficiency underpin our global competitiveness. We also have our own repair centres, distribution network, rolling stock and rail depots as well as port facilities, transhipment terminals and vessels.
- Raw materials
- Supply chain
- Global reach
We derive value and generate sustainable long-term growth via our vertically integrated business model.
Find out more about our business model.
Our strategy is to become a top five global fertilizer player by production, sales and profitability.
We aim to achieve our vision by growing faster than the market through investment in growth and M&A while increasing our cost advantage through further vertical integration and investment in efficiency improvements.
Our strategic targets:
- Cost leadership
- Broad value-added product range
- Proximity to customers
- Operational risks
- Financial risks
- Strategic risks
- Reputational risks
Find out more about our risks.
We are developing a strong track record in effective governance, and remain committed to the principles of the new corporate governance code.
Find out more about our governance.