Our strategy

EuroChem has a well defined strategy which we are implementing rigorously and which is delivering positive results. Set out below is a summary of our key strategic goals as they relate to our overall corporate objectives and our business segments.

Nitrogen
  • Increase gas efficiency
  • Continuously optimise product mix to maximize margin
Phosphate/mining
  • Increase own resource base
  • Increase production
  • Improve efficiency
Potash
  • Gain economic exposure via K+S AG
  • Start own production in 2013
  1. Become top five global
    player by revenue and
    volume in all three fertilizer markets by growing faster than the market through investment in growth and M&A
  2. Maintain/increase cost advantage through vertical integration and investment
    in efficiency
Logistics
  • Increase cost advantage to EuroChem through own port facilities, freight/rail stock management
Distribution
  • Focus on building own distribution network “selling yield, not fertilizers” in Russia, Ukraine, Belarus and Kazakhstan
Governance/social
  • Adhere to best practice in corporate governance and social responsibility including ecological aspects